Tired Of Losing Top Talent: Follow These 10 Recruiting Trends For 2020


The recruitment industry is evolving rapidly and it has been growing year by year. And recruitment requires a lot of creativity, hard work and planning. A company has to stay in touch with upcoming and current trends. The recruitment process has changed a lot in a decade, there has been a rise in the use of social media for hiring, the job search is easier nowadays, the applicant doesn’t have to mail daily to get a call. It’s about networking and taking the help of connections.

 And if a company doesn’t follow the latest recruitment trends, then it could be a problem for a company. It could cost your company like bad hiring and this could lead to a bad culture at the office. So, it’s evident that a company has to follow recruiting trends and here are 11 recruiting trends to follow: 

Use of Artificial Intelligence in recruitment

Artificial intelligence is present nowadays that is helpful for the recruitment process. And AI would be present as a must-have for a recruitment company. The chatbots have a positive effect on the duration of the hiring process and increasing the number of applications. And there are lots of chatbots available that you can use according to your requirements. AI also helps to remove the “bias” part during the recruitment process and when you want to hire the best candidate, you don’t want to stay biased. There are applications of artificial intelligence in recruitment that help to reduce bias. An AI software will use the data of the candidate and make predictions on the probability, whether the candidate will succeed or not. 

Hire candidates with a multi-skill set

You can judge a candidate by his skill-set and if a candidate doesn’t possess the desired skill which a company requires, then the chances of hiring of the candidate are bleak. This is the conventional thinking by the companies and they need to change it. Nowadays, a dedicated recruiter is looking for candidates who can perform multiple roles and are also willing to take up new roles whenever the need arises. The solution is the company should make the hiring by keeping soft skills and technical skills in mind. This would leave an employer in a win-win position, the soft skills would give your company an advantage over an organisation that is only relying on one skill set of candidates. 

Focus on employer branding is must

An employer brand is the image of the organisation and it also means the popularity of the company among the candidates. So, employer branding is important to build a great employer brand and attract candidates. According to the research by LinkedIn, more than 70% of the candidates look for an employer reputation before applying. The companies who have a bad employer branding will always struggle to attract candidates and they will also struggle to retain employees. This is the reason why employer branding is among the top recruiting trends. 

Improvement in candidate experience is the key

Candidate experience is vital during the recruitment process and it simply means what all candidates perceive during the interview, how they are treated during the interview. Improving the candidate experience would have a positive impact on the hiring process. A positive recruitment process will motivate the candidate to join your company and refer to other candidates. Nowadays, in the age of social media, a bad experience spreads like wildfire. So, a bad experience will leave a negative impact on the candidate and on the company as well. You can improve the candidate experience by realigning the candidate experience approach to fit with your company goals, values and culture. 

Adapting to hiring plans according to the market

Companies often fail to evolve with the changing hiring practices and this leads to bad and costly hiring. The things are changing at a rapid pace and recruitment trends also evolve every year and the company no doubt has to evolve with them. This is a challenge all companies face and one way to solve it is the recruiting teams have to adapt quickly and stay updated with the upcoming recruiting trends. As a company, you can hire different talents and if you will stay put on hiring a specific talent then you might lose out on the diverse talent available in the market. That leads us to our next point…

Maintaining diversity at the organisation

Being diverse at the workplace won’t do any wrong with your organisation, this will indeed improve the efficiency of the employees. But, it’s easier said than done, keeping a diverse employee base can be a headache for the organisation. It can be tough for hiring managers, therefore a company should take the help of recruitment services to make the hiring process easier. Generation-Z is willing to join an organisation that promotes diversity and doesn’t support any bias towards the hiring process. 

Implement project-based hiring

Project-based hiring is not a new trend but the demand has never been this high, mainly in tech companies. It means that the hiring manager has to hire candidates and form a team for the projects. Companies with project-based work have the need to hire candidates that have special expertise to work on a project. The company can hire freelancers or can also go for a full-time employee with the job responsibilities. The project-based work can increase the productivity of a company and this will also increase the efficiency that suits the professionals who are looking to work as a freelancer to learn and develop new skills. This works when finding a good employee is getting difficult day by day. 

Onboarding experience can be reinvented

It takes a lot of resources, hard work and time to hire a candidate. But what’s good is a good candidate if you are not able to keep the candidate in your organisation for long. The onboarding experience is the answer to retain the newly hired candidates, so the recruitment and onboarding process can work as some. A company should extend the onboarding process like the employee training and it should not end when the hiring is completed. In this case, a recruitment company is capable of making a customized plan for the onboarding process. 

Using social media recruiting to your advantage

Social media recruiting is one of the popular trends, the hiring manager will plan a strategy to use social media for recruiting. Social media if used properly can turn out to be vital for the recruitment process. Social media will help with the one on one engagement with the candidate. Most of the businesses rely on social media for recruiting and the efficiency is unmatched. A company can rely on LinkedIn and Facebook for the hiring process.    

Relying on hiring home-grown talent

This strategy could be missing from your recruiting arsenal, you can use this tactic to improve your chances to land a perfect candidate. When there is a shortage of skill in the job market, so the company can always promote from within. The company can use homegrown candidates and promote them to a position for which you want to hire. Now, the business has to understand how to use them as their advantage and it also helps to reduce the cost of hiring.