Indeed switching to cost-per-application model


Indeed is switching to a cost-per-application model in 2023 when it comes to pricing of job ads, according to media reports by SHRM and the AIM Group.

Users will pay only for applications that meet minimum requirements rather than on a cost-per-click model. Indeed has already started shifting smaller employers to the new model, which includes “pay-per-application” pricing and “pay-per-started-application” pricing.

“Indeed’s mission is to help people get jobs, and one of our values in support of our mission is pay for performance,” Maggie Hulce, Indeed’s executive VP and general manager for enterprise, said in a statement to Staffing Industry Analysts.

“This means we want to get paid for value delivered to employers,” Hulce said. “As part of this, we are transitioning from a model of pay per click to pay-per-started-application and pay per application. Both are taking steps getting employers closer to the hire. Our transition to this model is already underway as we’ve introduced it to many small businesses in the US in recent months. We continue to iterate, take into account employer feedback, and expect to expand this offering to more employers in 2023, including enterprise employers.”

The pay-per-started-application charges employers when a job seeker clicks the “call to action” button on a job to begin the application process. The button may appear as “apply,” “apply now” or “apply on company site.”

Pay-per-started-application primarily applies to jobs indexed by Indeed from across the web, the Society for Human Resource Management reported. The pay-per-application model is for jobs posted directly on Indeed. The pay-per-click model will no longer be an option once the transition has been completed.