Ian Martin and Ian Martin Workforce rebrand as Raise


Ian Martin and Ian Martin Workforce, two of Canada’s largest staffing companies, announced they rebranded as Raise.

The firms are adopting the name Raise across all business lines. The Raise brand was initially launched in April 2021 as a new division of the Ian Martin Group to deliver a direct sourcing solution. According to the firms, Raise speaks to their mission of connecting people in meaningful work and seeks to raise the bar in the recruiting industry.

“The company was co-founded by my grandmother, Mary Masson, and Ian Martin in 1957,” said Tim Masson, the current chief steward and CEO. “While the name Ian Martin is rich in history, people are looking for innovation and a positive vision for the future. Our company has evolved — the name Raise reflects the expanded contributions we want to make in the world going forward.”

The Ian Martin Group ranks 10th on SIA’s 2022 list of largest staffing companies in Canada.

The company noted that while its initial service offerings focused on managed direct sourcing and volume hiring, Raise now offers a full complement of staffing services. It currently has 20 offices globally, mainly across Canada and the US. Raise has about 500 employees and approximately 5,000 contractors on assignment with clients.