Innovative Ways Of Using Business Cards In The Recruitment Industry
In today’s modern era of online portfolios and social networking, it isn’t too surprising that many people consider that business cards are outdated. However, if used correctly, business cards are able to streamline recruitment operations and allow you to generate positive leads.
If you don’t already have a business card, you can find free business card templates on Crello that can set you up for success. With innovative designs that create the right impression, you’ll be giving yourself the best chance at expanding your network, forging important links, and creating valuable contacts.
Face-To-Face Interactions As A Recruitment Tool
If you’re working in the recruitment industry, it’s always a good idea to carry business cards with you. After all, you can never be certain when you’ll meet potential clients – face-to-face chance meetings happen on a daily basis and are an often overlooked method of communication.
Remember, many professionals commute to business meetings and to work, and this is the perfect time for networking. Bad weather, no seating, and late trains are just some of the ice breakers you could use to start a conversation, and if you’re talking with a professional working in a sector that you’re actively recruiting for, exchanging business cards is a great idea. The key to your success isn’t by giving a hard sell. Rather, it’s all about a natural conversational flow that will encourage them to follow up at some future point.
Keeping Business Cards Organised
Whether you’ve picked up a business card via a chance face-to-face meeting or while dealing with a client or contact, keeping it organised and safe is important. Losing or throwing away cards is a mistake. This wastes future networking opportunities.
Devise a filing system to sort business cards into categories, then attach notes to each one with the date you received it and other key information. When you’re recruiting at some future time for a prestigious role, you’ll already have a list of suitably qualified candidates who may be interested in the position.
Also, the other advantage of making notes and keeping them on each business card is that, when the time comes to contact the giver, you’ll be able to remember who they were and when and where you met them. This allows you to build up instant rapport since they’ll feel that they’re being valued for their professional skills.
Adding Modern Twists
If you thought business cards were outdated, it’s time to consider modern twists like Quick Response Codes (QR Codes). These new forms of barcode are able to be scanned on smartphones and will take the user straight to your web page, make a telephone call, or perform other useful functions. This allows you to link your recruitment profile or website directly to your physical business card. They may then scan this when passing the time, and this reduces the chances of them losing the card or throwing it away.
Of course, if you’re to get the maximum benefit from QR codes, you’ll need to ensure your website is mobile-friendly. You can also link a QR code to your networking profile or social media to attract more new clients.
While social communication and internet use revolutionising the recruitment sector, it may seem as if business cards are long gone. Yet, there’s still plenty of room for face-to-face traditional communication methods when it comes to building real and effective relationships that convert into leads.