The Execu|Search Group announced a rebranding today. The company’s new name is Tandym Group.
“Our rebranding is more than a new name, logo and color palette,” CEO Larry Dolinko said. “It’s an opportunity for us to better communicate our strategic vision and the ways in which we support our clients in navigating the constantly changing and demanding labor and business markets.”
The New York-based staffing firm ranks among the largest US staffing providers.
“Today is a landmark event for our company,” said Kyle Mattice, chief commercial officer of Tandym Group. “Our name served us well for many years, but it was time for our brand to catch up to who we are today and where we are going in the future.”
The new brand represents the company’s mission, vision and values, which center around serving clients as a partner, Mattice said.
As part of the rebranding, the company is adding a new logo and website.
“Our rebranding is rooted in our continued commitment to our clients and the renewal of our corporate vision,” Executive Chairman Charles Heskett said. “The name ‘Tandym’ captures the concepts of interaction and connectedness, core to our capabilities and a reflection of our priorities.”