Platforms are slowly
becoming the Trojan Horse of Recruitment.
advertise and brand themselves as platforms. And they’re right; they are a
But just like all
recruitment agencies, the basis of what they do is the same. They find people
jobs and find companies people.
The anomaly between
these companies and your traditional recruiter is the leaders of these
organizations have combined technology with their industry knowledge. They’ve
seen the pain points of recruitment and created tech-driven solutions.
Toptal is a
perfect example of this. Founded in 2010 and now boasting over 3,000 employees,
Toptal has an exceptional client portfolio, including airbnb and Shopify. They are
a platform offering recommended and vetted talent to companies from just their
website. They reduce time-to-hire, cost-to-hire, and worry of hiring. Ticking
off three of the main pain points of recruiting.
Companies like Toptal
attract high-caliber users because they’re techy, modern, and easy-to-use.
Professionals in technology, development, and data are some of the most sought
after talent, and it’s unlikely you’ll get their attention if you’re a business
behind the times with technology.
We’re not suggesting you tear your agency apart to become a platform, but there are changes your competitors are making to stay relevant and tech-savvy. We’ve listed the top three trends we’ve seen this year:-
1) Starting a Marketing Strategy
Without Marketing, you
would be working with a product or service no one knew about. Businesses exist
to make money, and marketing is essential to reach that goal.
- An increasing number of Recruitment Agencies are investing in Search Engine Optimization. SEO has been around for a while but only recently reached the recruitment industry. With Google for Jobs becoming more prominent, SEO is an essential part of your marketing toolkit. Companies with strong SEO appear higher on Google. This creates awareness and exposure.
SEO Expert James Gregory recommends companies build relationships with
publications and partners via backlinks to signal to Google the authority and
pedigree of the website. If your postings aren’t getting seen, you’re unlikely
to receive applications for them.
- We’re seeing a rise in Recruitment Agencies doing podcasts, controversial articles, and PR features to gain awareness and an online presence. Content Marketing and Social Media are mostly free, so if this isn’t already part of your marketing strategy, you’re actively losing money, clients, and candidates.
- In the wake of GDPR, Email and SMS marketing has become a more cautious practice, but still a vital means of communication. With tools such as Lemlist, LinkedIn Recruiter, and CloudCall, utilizing Email and SMS Marketing has been made simple. They offer mass ways to communicate while still providing a personalized approach.
2) Investing in a Chatbot
Recruitment is a
high-volume, time-dependent industry, and communication should be streamlined
wherever possible. The most important benefit of a chatbot is that they’re
available 24 hours of the day, recorded, and answer inquiries instantaneously.
They offer a series of pre-written responses to common questions and direct the
user to a human when needed.
Mya is a more
advanced chatbot specifically designed for the recruitment industry. Mya
engages with candidates to assess their suitability to a vacancy. This tool is
a magical time-saver for high-volume recruiters.
3) Utilizing AI Screening
Screening is one of the
most time-consuming parts of hiring. And although we like to think we take
enough time reviewing every applicant, most of the time we don’t.
AI Screening offers more
than just a keyword search. Tools such as Humantic have the capability to screen soft skills and behavioral
attributes without even requiring the candidates attention or time.
Although technology and
AI have replaced many human jobs, it’s unlikely they will replace our industry
Having said that, we need to try our utmost not to get left behind. In no way do we all need to become a platform and lose our sense of agency, we just need to innovate within what we already have and learn to market it to the right audience..
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